Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
I was there last fall with my daughter who was considering McGill for next year. What a beautiful campus!
Some day I will 🙂 My great great (perhaps great) grandfather taught at McGill when it was McGill Normal School back in the 1800s!
Just looked it up, my great, great grandfather. In doing so, stumbled upon a great article about my great grandfather, so thanks again for posting 🙂
One of these days I’ll make it to Quebec!
I almost went to McGill – but I live on the west coast and decided last minute to go to a school back here. Beautiful campus though!
I love the older style architecture. Beautiful and the flowers the are gorg!
Looks like a great place! Love the buildings!
I had no idea you went to McGill! You were right in my ‘hood! I’m a Montreal girl (Concordia grad).
I should have know that… you are THAT COOL… I grew up in Montreal on the West Island. I love going back. I would live in Montreal if my husband only spoke French.
That is the main reason my kids go to French as a first language school. I want little francophones… 😉
PS. all my siblings went to Concordia… I was the rebel.